Copywriter turned Creative Director. Untangles Messy Problems. Chases ideas. Asks a lot of annoying questions.
The one constant in my career has been change.
After spending years getting a design degree, I decided to become a Copywriter. Honed my craft in agency land, then sold my soul to the Silicon Valley devils to go in-house. Spent years climbing the proverbial corporate ladder, then decided, nah, the independent lane is more my speed. Sure, every change came with its fair share of challenges, but that’s what made each of them so exciting.
A little something about me (and how in the world I got here).
Featured Work
A proactive initiative that used the power of Facebook’s community to fuel the “mompreneur” movement
Run by Moms
Google Gemini’s radical new agile social media model built for speed, scale, and success
Gemini Social
A 360 B2B thought leadership campaign that turned “friction” into the business buzzword of 2018
Zero Friction Future
A Ramadan activation that showed customers in Southeast Asia Uber understands their culture
Ride to Reconnect
Brands We Travel With
A B2B report from Tripadvisor, reimagined as an immersive piece of brand storytelling
Launching a new web store for electronics retailer, Courts, by demolishing the old, one pixel at a time
Demolition Site
How Facebook partnered with GIF Fest to rewrite what a story can be in the modern world
The Next Story
A B2B campaign from Hellmann’s that got chefs to pay attention to mayonnaise
Love at First Bite
A category defying TVC for Comfort fabric conditioner based on a unique local insight
Wardrobe Fresh
I’m a Creative Director and strategic storyteller with 15+ years of experience working across advertising agencies and global tech companies. I started out studying design, somehow ended up in copywriting, and spent the next several years honing my craft at truly great agencies like DDB, Ogilvy, and R/GA.
Eventually, curiosity pulled me in-house, where I worked with global teams at companies like Meta and Tripadvisor, helping tech products feel more human, useful, and relatable. For the past year, I’ve been working independently, helping brands and agencies turn complex ideas into simple stories.
If my work looks good to you, let’s connect.